The mimosa plant is commonly known for its delicate yellow flowers, but it is also valued for its cosmetic benefits. The extract of the plant is rich in flavonoids, which are known for their anti-inflammatory and antioxidant properties. These properties make it useful in skincare products aimed at soothing and protecting the skin.
In cosmetics and beauty products, mimosa extract is often used in creams, lotions, and serums as a moisturizing ingredient. It is said to help hydrate the skin and protect it from damage caused by environmental stressors such as pollution and UV radiation. The extract is also believed to have a calming effect on the skin, making it useful for products aimed at reducing redness and irritation.
Mimosa essential oil is also used in aromatherapy for its relaxing properties. The oil is said to have a calming and grounding effect, making it useful for reducing stress and promoting a sense of well-being. It is commonly used in massage oils, bath products, and candles.
In summary, the mimosa plant is used in cosmetics and beauty products for its moisturizing and soothing properties. Its extract and essential oil are valued for their anti-inflammatory, antioxidant, and calming effects.

Mimozaro is a specialist brand in cosmetic and beauty feminine that have many products like creams and skin tone smoother.
Mimozaro is a specialized company for cosmetics and is considered the marketing face of a group of laboratories specialized in skin, and it is a point of contact between the public and the laboratories.
after meeting with the client we have made some guidelines to create a new brand that represents perfectly our client’s project
we hope you enjoy this presentation
Purpose: Mimozaro is existing to change the culture and create a new standard of beauty products
Values: trust and credibility, customer’s health is our brand’s healthy
Mission: Mimozaro exists for the sake of women and our brand works to preserve the health
Vision: build a culture of using natural products for women’s care and business scaling through getting more customers and making the target audience feel happy

Brand identity
The logo is inspired by the mimosa plant concerning the typography, we chose Poppins typeface because it represents modernity and elegant also it’s free for commercial use and it is matching with your brand’s personality. We have created a packaging design based on minimalist style and simplicity.