Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge
Jones Knowles Ritchie – Miller Harris / Tender & Scherzo
“The pages of F. Scott Fitzgerald’s Tender Is The Night contain many things. Love and loss. Vibrancy and darkness. Beauty and violence. And for London perfume house Miller Harris, a brief.
Inspired by the novel’s fleeting moment of transcendence: “a scherzo of colour” in a Riviera Garden, Miller Harris set perfumers, publishers, florists and designers alike a challenge: to bring Fitzgerald’s words to life.
Our design creates a rich, visual language of bleeding colour and scattered ink, imbuing every aspect from pack structure to launch campaign, with the rich, fragile emotion of the story.”
CREDIT
- Design Agency: Jones Knowles Ritchie
- Organisation/Project Type: Agency Commercial / Published
- Article Title: Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge
- Brand / Project Name: Miller Harris / Tender & Scherzo
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Brand Strategy
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
- Location: Global
- Market Country: Multiple Countries
- Market Region: Multiple Countries
- Product Category: Fashion, Health & Beauty
- Consumer Packaging Format: Bottle, Box
- Consumer Substrate / Material: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation