Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge

Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge

Jones Knowles Ritchie –  Miller Harris / Tender & Scherzo

“The pages of F. Scott Fitzgerald’s Tender Is The Night contain many things. Love and loss. Vibrancy and darkness. Beauty and violence. And for London perfume house Miller Harris, a brief.

Inspired by the novel’s fleeting moment of transcendence: “a scherzo of colour” in a Riviera Garden, Miller Harris set perfumers, publishers, florists and designers alike a challenge: to bring Fitzgerald’s words to life.

Our design creates a rich, visual language of bleeding colour and scattered ink, imbuing every aspect from pack structure to launch campaign, with the rich, fragile emotion of the story.”

CREDIT

  • Agency/Creative: Jones Knowles Ritchie
  • Article Title: Miller Harris Set Perfumers, Publishers, Florists and Designers alike a Challenge
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Global
  • Market Region: Multiple Countries
  • Format: Bottle, Box
  • Substrate: Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0