“Milele” Nutritious Milkshake For Children Branding and Packaging By Yeti Design Studio

“Milele” Nutritious Milkshake For Children Branding and Packaging By Yeti Design Studio

Milele is a new product on the supplemental baby food market. A nutritious milkshake enriched with vitamins, prebiotics and amino acids, it is designed for children who do not like to drink vitamins, but like different tastes. The starting line of the product comes in three flavors — Banana Ice Cream, Strawberry Ice Cream and Blueberry Ice Cream.
Milele it is a little milk elephant, which helps little children to eat right, grow strong and healthy.
Milele is a tasty and nutritious shake, an excellent source of protein, which is essential for normal growth and development of children. It contains ultralizates and dietary fiber, which improve intestinal microflora and support immunity.
Bright packaging allows consumers to remember this product and later find it easily on store shelves among other similar products in this category.
The logo of the product is prominently displayed on the front side of the package, so that it can be easily identified among competitors on the store shelves. The front side of the package also displays the product benefits through informative icons. The image of a cute, fluffy elephant will further increase customer loyalty to the product and allow little fidgeters to remember a delicious and healthy smoothie.
On the sides of the package is information about the composition, nutritional value and benefits of the product. Also on the package with the help of illustrations the way of preparation of the cocktail is shown. On the back of the packages there are various logical tasks and entertaining puzzles that help in the development of the child, and can captivate him for a while. This will increase the consumer’s contact time with the product and allow them to remember it better.

CREDIT

  • Agency/Creative: Yeti Design Studio
  • Article Title: “Milele” Nutritious Milkshake For Children Branding and Packaging By Yeti Design Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Lipetsk
  • Market Region: Europe
  • Project Deliverables: Brand Design, Branding, Design, Graphic Design, Illustration, Packaging Design
  • Format: Box
  • Substrate: Pulp Carton, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: packaging baby food branding milk cocktail

  • Credits:
    Art director & design: Igor Vetoshkin
    Illustration: Kristina Vetoshkina

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