Mildberry Creates New Package Design for Very Delicate Products
LP Care Delicate is a new line of products for feminine hygiene. Visual codes have already been formed in this product category and most often they resemble medical products, which creates emotional barriers and often causes the audience to be shy and creates the need to hide products from prying eyes.
The main buyers are girls aged 25-34 years. Our task was to develop a visual concept that could reduce the existing emotional barriers, as well as engage and inform a younger audience of 15-24 years old about the category.
Mildberry team created a laconic modern image of an expert brand in the category with a focus on the person.
- Design Agency: Mildberry
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Mildberry Creates New Package Design for Very Delicate Products
- Brand / Project Name: LP Care Package Design
- Strategic Deliverables: Research / Insight, Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Branding, Graphic Design
- Location: Russia
- Market Country: Russia
- Market Region: Europe
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Can, Pouch
- Consumer Substrate / Material: Plastic, Pulp Paper