Codifique+ is an educational project created to bring children aged 5 to 13 closer to the world of technology in an accessible, fun, and meaningful way. More than teaching robotics and programming, the brand was built with the mission of transforming how children relate to technological learning, making this first contact natural, engaging, and connected to everyday school life.

The project is based on the belief that technology should not be introduced as something distant, technical, or complex, but as a tool for discovery, creation, and self-expression. At Codifique+, learning happens through practice: children experiment, make mistakes, test solutions, work together, and develop logical thinking while having fun. This approach strengthens not only technical skills, but also essential abilities such as autonomy, creativity, confidence, and critical thinking.

Integrated into the school environment, Codifique+ works as an extension of traditional education, complementing children’s learning with a future-oriented and contemporary approach. The project was designed to speak directly to three main audiences: children, who experience technology in a playful and engaging way; parents, who seek safety, quality, and real development for their children; and schools, which find in the brand a reliable and modern educational partner aligned with current educational demands.

Design plays a key role in expressing the Codifique+ brand. The visual identity was developed as a support tool for learning and communication, translating values such as creativity, innovation, and care through a simple, vibrant, and friendly visual language. Bright colors, technology-inspired shapes, and an easy-to-read typeface create a visual system that sparks curiosity, brings technology closer to children’s daily lives, and builds a clear connection with parents and educators.

Every visual element was carefully designed to reinforce the brand’s personality and ensure consistency across all touchpoints, from educational materials to institutional communication. Design goes beyond aesthetics, acting as a strategic resource that makes learning more intuitive, engaging, and memorable.

As a project, Codifique+ represents the integration of education, technology, and design with a strong focus on human development. Its purpose goes beyond teaching technical content: the brand aims to inspire curiosity, encourage learning through experience, and show that technology can be a powerful ally in building ideas, solutions, and dreams. The result is a strong, approachable, and inspiring brand that reflects a new way of teaching and learning technology from an early age.