Mighty Banana Protein Bar Packaging Design By Earlybirds
Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.
For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.
- Design Agency: EARLYBIRDS DESIGN
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Mighty Banana Protein Bar Packaging Design By Earlybirds
- Brand / Project Name: RUNIVORE x XTERRA / Mighty Banana Protein Bar
- External Design Credits: Creative director Arron Chang, Packaging Photography Dean Wu
- Strategic Deliverables: Brand Strategy
- Design Deliverables: Packaging Design, Graphic Design
- Location: Taiwan
- Market Country: Taiwan
- Market Region: Asia
- Product Category: Snack Food
- Consumer Packaging Format: Box, Wrap
- Consumer Substrate / Material: Plastic, Pulp Carton