Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.
For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.
- Agency/Creative: EARLYBIRDS DESIGN
- Article Title: Mighty Banana Protein Bar Packaging Design By Earlybirds
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design
- Format: Box, Wrap
- Substrate: Plastic, Pulp Carton