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Mighty Banana Protein Bar Packaging Design By Earlybirds

Mighty Banana Protein Bar Packaging Design By Earlybirds

Runivore, a brand of food for runners, and XTERRA, a leading brand in global cross-country races, worked together to develop this high-protein energy bar for sports and exercises, featuring the banana formula and complete nutritional supplement best used after various high-intensity activities.

For packaging design, we decided to focus on the collaboration of the brands as the core. The logos and characters are integrated in a simple and natural way. The color yellow associated with bananas is used with silver, a color associated with metal quality, to create a sense of vitality and energy of this product.

CREDIT

  • Design Agency: EARLYBIRDS DESIGN
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Mighty Banana Protein Bar Packaging Design By Earlybirds
  • Brand / Project Name: RUNIVORE x XTERRA / Mighty Banana Protein Bar
  • External Design Credits: Creative director Arron Chang, Packaging Photography Dean Wu
  • Strategic Deliverables: Brand Strategy
  • Design Deliverables: Packaging Design, Graphic Design
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Snack Food
  • Consumer Packaging Format: Box, Wrap
  • Consumer Substrate / Material: Plastic, Pulp Carton

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