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Mielizia Bio Rebranding

Mielizia Bio Rebranding

Metalli Lindberg – Mielizia Bio Ice Creams

Mielizia is a brand of Conapi, the national consortium of beekeepers in Italy and the most important cooperative of beekeepers in Europe. Mielizia Bio is their organic range of honeys and honey-related products, that includes ice cream, fruit compotesand a selection of shortbread biscuits, all sweetened with honey. We created a new Mielizia Bio logo along with the slogan,’insieme per la biodiversità’ (together for biodiversity), and a simple, modern, brand style for the new packaging. For the sleeve wrap of their 3 ice creams, cacao, milk cream and hazelnut, all the principle type appears bold and in black on very distinct, coloured backgrounds with simple, colourful, graphic illustrations of the main ingredients. Illustrations by Maja Modén.

CREDIT

  • Design Agency: Metalli Lindberg
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Mielizia Bio Rebranding
  • Brand / Project Name: Mielizia Bio - Ice Creams
  • External Design Credits: Illustration: Maja Modén
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design
  • Location: Italy
  • Market Country: Italy
  • Market Region: Europe
  • Product Category: Dairy
  • Consumer Packaging Format: Sleeve
  • Consumer Substrate / Material: Plastic, Pulp Carton

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