Mielizia Bio Rebranding

Metalli Lindberg – Mielizia Bio Ice Creams

Mielizia is a brand of Conapi, the national consortium of beekeepers in Italy and the most important cooperative of beekeepers in Europe. Mielizia Bio is their organic range of honeys and honey-related products, that includes ice cream, fruit compotesand a selection of shortbread biscuits, all sweetened with honey. We created a new Mielizia Bio logo along with the slogan,’insieme per la biodiversità’ (together for biodiversity), and a simple, modern, brand style for the new packaging. For the sleeve wrap of their 3 ice creams, cacao, milk cream and hazelnut, all the principle type appears bold and in black on very distinct, coloured backgrounds with simple, colourful, graphic illustrations of the main ingredients. Illustrations by Maja Modén.