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Midday – Well & Truly

Midday – Well & Truly

” On a mission to change the world of snacking, Well & Truly offer great tasting snacks which are healthier and have no hidden nasties. Our naming and brand creation represents this honest approach with a stylish brand identity and product inspired illustration. With ambitions to continually grow the range, our branding system allows the brand to evolve with ease and consistency. Teamed with a playful tone of voice, the brand is Well & Truly ready to make big waves in the category.”


  • Agency/Creative: Midday
  • Article Title: Midday – Well & Truly
  • Project Type: Packaging
  • Format: Bag
  • Substrate: Plastic