Lick Supreme, the one paint for your whole home.
Lick is a community-powered decorating movement and your one stop shop for high quality paint, decorating tools, and wallpapers. Whether you’re a keen decorator or you’ve never picked up a paintbrush, they’ve got all you need to get started.
Lick Supreme is the brand’s latest innovation, a premium paint designed for versatility throughout the home. It offers superior performance with an ultra matte finish and moisture resistance. We developed a compelling brand identity for Supreme that clearly emphasises its superior qualities while seamlessly complementing the core range and establishing a strong brand architecture. Large graphics inspired by the product’s exceptional strength highlight its robustness, while intentional layering conveys confidence in the brand’s growing recognition and cult following. Obscuring the Lick logo further highlights Supreme’s superior coverage, a defining feature of the product.
CREDIT
- Agency/Creative: Midday
- Article Title: Midday Designs Lick Supreme With Ultra Matte Paint Branding Built for Whole Home Versatility
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London & Vancouver
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Packaging Design
- Format: Tin
- Industry: Chemical
- Keywords: Paint
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Credits:
Creative Partner: Claudio Vecchio
Creative Partner: Will Gladden
