“Brief: Since 2012 LYRA has stood for the highest quality handmade chocolate made in Slovakia. Lyra chocolate made of the finest cocoa beans, criollo and trinitario, grown on the plantations in the Middle and South America, was granted an international award Great Taste 2014. This year they decided to place a new line of their own recipe premium products on the market. The aim was to rebrand the logo along with creating new packages for the premium products. Simple, playful and extraordinary just like the products themselves and this way distinguishable from the other chocolate. As a result, there are three coated products LYRA ABSOLUTE.
Logo redesign, with a symbol of chocolate – foundation of Lyra, adds a new, clear, as well as colorful visual style based on chocolate taste. The original style was simplified, used typography and shapes were tuned.The new design goes hand in hand with the essence, the taste itself. As the Lyra chocolate flavors are well tuned so do the designs of new packages.”