” Svenska Gårdar has been providing quality meat since 1947. In 2017 we gave them a facelift with a brand new identity and packaging line to communicate their high quality straight across their brand platform.The packaging design is inspired by old ”torp” or farm houses on the countryside. With patterns and a color palette inspired by old kitchen cloths and accessories. The packaging is an hommage to their heritage from 1947.”
CREDIT
- Agency/Creative: M.Hummel-Gradén
- Article Title: M.Hummel-Gradén – Svenska Gårdar
- Project Type: Packaging
- Format: Case, Clamshell
- Substrate: Pulp Paper
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