Michlberger is an small Hungarian beverage manufacturer company. The rebranding design is cleaner and more minimalistic than the current design. The logo is a specific font style just for the Michlberger. It’s use big whitespaces and definite black shapes. The shapes on the bottles is the sign for the different fruit spirit (“pálinka” in hungarian. Traditional in Central Europe with origins in Hungary). The packaging is a tracing paper with a black sprayed shape on it.
CREDIT
- Agency/Creative: Mezei Krisztián
- Article Title: Mezei Krisztián Student Design Label Concept for Michlberger
- Organisation/Entity: Student, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Hungary
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Photography, Rebranding, Research, Tone of Voice
- Format: Bottle, Wrap
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
