Yeye Design – La Rifa
“Of Mexican origin, cocoa was food, a religious symbol in even currency for the Mayan people, unfortunately, hundreds of cocoa producing hectares disappear from the Lancandon jungle each year. La Rifa is not only a rescue of this seed, it is also a medium to put it on the map again. The dense jungle is expressed with simple but very chameleonic graphics, where endemic species of the region coexist creating the ideal ecosystem for the cocoa tree to grow strong and robust.”
CREDIT
- Agency/Creative: Yeye Design
- Article Title: Mexican Origin Chocolate Expressing the Dense Jungle, Our Coexistence and an Ideal Ecosystem
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Format: Bag, Sleeve, Wrap
- Substrate: Plastic, Pulp Paper
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
