Ideen is a Dutch inspired brand based in Mexico that produces and distributes a wide range of smart living commodities and products. tbpmx created a sober and steady brand system inspired by Scandinavian design using all different products as main elements for its communication. To avoid visual distractions we used a palette of neutral colors that let materials speak for themselves, thus keeping the brand from going too sober. Hints of orange and blue were added to compliment the textures and geometric shapes to display the fun and innovative personality of the brand.
CREDIT
- Agency/Creative: the branding people
- Article Title: Mexican Design Studio Builds Scandinavian Inspired Brand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Experience, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Industrial Design, Packaging Design, Photography, Research, Retail Brand Design, Tone of Voice
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
