Metikam® emerges not just as a consortium of elite companies skilled in metal processing, but as a brand synonymous with excellence, heritage, and innovation in the realms of steel and aluminum. Its rich tapestry of history stands as a testament to its enduring prominence in the industry. However, it’s not just the metallurgical prowess that sets Metikam® apart, but its unmistakable brand identity that signifies professional supremacy.
In the vast panorama of brand identities, Metikam®’s shines with clarity and purpose. Its ethos is rooted in the belief of persistent growth, marrying traditional values with the embrace of modern innovations. This commitment extends beyond metallurgy and finds its expression in their relentless drive to anticipate and exceed market and client expectations.
Metikam®’s dedication to detail is perhaps most evident in its brand design. This isn’t just about logos or color schemes, but a reflection of the brand’s heart and soul. During our collaboration, our mission was to encapsulate Metikam®’s essence into a cohesive brand identity. We aimed to merge modern design principles with timeless aesthetics to create an identity that would resonate both now and in the future.
Every stage of the design process was meticulously planned and executed. Visual motifs were crafted to capture Metikam’s legacy, while critical imagery was incorporated to evoke its forward-thinking approach. Even the tangible materials used in the brand’s physical manifestations were chosen to reflect its commitment to quality and innovation. Each design element, whether it was a visual cue, a color gradient, or a specific silhouette, was meticulously curated to echo Metikam®’s brand philosophy. In essence, the brand design of Metikam isn’t just about aesthetics; it’s a narrative, telling the story of a brand that seamlessly blends tradition with the future.
CREDIT
- Agency/Creative: Flov®
- Article Title: Metikam Steel Processing Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: FLOV® / Wrocław
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Logo Design
- Industry: Manufacturing
- Keywords: metalworks, metal, aluminium, metalprocessing,
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Credits:
Brand Design: Łukasz Radoliński
Art Direction: Grzegorz Chorostecki