Meta Healthcare, founded in 2021, has quickly established itself as a prominent pharmaceutical distribution network, providing vital health supplies to patients both in Vietnam and internationally. Specializing in medical devices, pharmaceuticals, and cosmetics, Meta Healthcare has earned a strong reputation in the healthcare industry.

Recognizing that trust is paramount in healthcare, Meta Healthcare sought a brand identity that reflected its integrity, professionalism, and commitment to improving well-being. The company turned to Bean Creative to develop a visual identity that would resonate with both patients and business partners.

Bean Creative focused on two core principles: Meta Healthcare’s commitment to scientific excellence and quality, and its dedication to improving lives. The brand’s desire to bridge the gap between science and everyday people became a central theme for the identity design.

The logo features two dots—one blue, symbolizing science, and one red, representing humanity—connected by a rod-like structure, inspired by the Rod of Asclepius, a recognized symbol in the medical field. This logo visually represents the connection between science and human life.

To further reinforce this theme, Bean Creative developed a 3D key visual that metaphorically links science and humanity, resembling a roadmap to better wellness. The brand also introduced a hexagonal shape, inspired by molecular and cellular structures, to represent the scientific foundations of Meta Healthcare and its vision for a healthier future.

The new identity, supported by the logo and color palette, was designed for seamless application across various brand assets, including business cards, stationery, and billboards, ensuring consistent and impactful brand communication.

This revitalized brand identity has empowered Meta Healthcare to expand its operations across all 63 provinces in Vietnam. With key distribution centers in Binh Duong (South), Da Nang (Central), and Hanoi (North), the company is now positioned to efficiently deliver essential healthcare products throughout the country.