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Mesa Collections Brand Identity by Matt Paull

Mesa Collections Brand Identity by Matt Paull

Mesa is all about bringing people together around beautifully crafted tablescapes that celebrate connection, conversation, and community. Born from a love of cooking, hosting, and creating unforgettable moments, Mesa blends timeless design with modern elegance, offering a carefully curated selection of dinnerware and décor that transforms any gathering—whether it’s an intimate dinner with close friends or a lively feast with family. Their pieces are designed to inspire meaningful moments, turning everyday meals into special occasions.

I had the pleasure of working on Mesa’s new brand identity for their recent launch, helping to craft a visual language that embodies their ethos. To bring their vision to life, I developed custom lettering for the brand mark, which also functions seamlessly as a logotype. The design is playful, dynamic, and highly adaptable across print, digital, and merchandise applications. Paired with a bold and vibrant color palette, the branding captures the warmth and energy of shared experiences.

A major part of this project was collaborating with the talented team at @vemodalenmedia to showcase Mesa’s offerings through fresh, inviting photography that highlights the beauty of their products in real-life settings. I also designed a set of vector illustrations inspired by Mesa’s dinnerware and table decor, which can be used as brand patterns or standalone graphics, helping to expand their visual identity while adding personality and versatility to their marketing materials.

This is just the beginning! I’m excited to continue working with the MESA team as they evolve and grow, bringing new products, experiences, and events to their community. Stay tuned for the launch of La Mesa Club, an upcoming initiative that will take the Mesa experience to the next level.

CREDIT

  • Agency/Creative: Matt Paull
  • Article Title: Mesa Collections Brand Identity by Matt Paull
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Sydney
  • Market Region: Oceania
  • Project Deliverables: Brand Identity
  • Industry: Food/Beverage
  • Keywords: dinnerware and decor

  • Credits:
    Creative Director: Matt Paull
    Photography: @vemodalenmedia

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