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Mercer Bros. Wine Packaging Redesign and Reimagined with Attitude by Affinity Creative Group

Mercer Bros. Wine Packaging Redesign and Reimagined with Attitude by Affinity Creative Group

Reimagined with Attitude. Affinity’s redesign of the Mercer Family Vineyards packaging reflects a contemporary interpretation of the next generation of Mercer. Conveying the independent spirit, authenticity, and farm to table quality of this lifestyle-driven Pacific Northwest brand. Timeless and elegant copper foil frames the logo lockup to create an intricately detailed label with two stately wolves flanking a shield. The Mercer Bros. white logo is approachable and bold and works in unison with a new short white capsule.

CREDIT

  • Design Agency: Affinity Creative Group
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Mercer Bros. Wine Packaging Redesign and Reimagined with Attitude by Affinity Creative Group
  • Brand / Project Name: Mercer Bros. Wine Packaging Redesign
  • External Design Credits: Design: Affinity Creative Group, Photography: Affinity Creative Group
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Redesign, Graphic Design, Brand Rejuvenation, Rebranding
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Pulp Paper

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