” Bermellón is an artisan beer created in Costa Rica and made for celiacs. In Costa Rica, illustration on artisan beer is really frequent but often overcrowded with elements, rushed-like illustration or it’s just plain. Here, designer wanted to take the initial theme of the brand (lips) and use it as the element that will differentiate the beer from others. So, Marv Castillo illustrated lips, very detailed red lips on a very simple and clean background. Just the single element of the lips gain attitude because of their expression. They reflect party and fun.This project will also be featured in the Favourite Design Book in 2018.”
CREDIT
- Agency/Creative: Meraki (now MO Project)
- Article Title: Meraki (now MO Project) – Bermellón Beer (Student)
- Project Type: Packaging
- Format: Bottle, Can
- Substrate: Glass, Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
