“We looked for visual inspiration from 1800s and French packagings, as well as old soap posters to develop. The result was a pure black and white identity and all artwork in full color. Menta’s Art Director Laura Méndez and designer Blanca Jiménez illustrated each ingredient using watercolors, guache, and hints of thin lines to achieve that handmade feel, without being too perfect. Then, a subtle color palette was selected to let artwork speak for itself, matched with a white background for all identity elements.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
