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Menlo Brand Identity and Web Design by Reika

Menlo Brand Identity and Web Design by Reika

𝑀𝑒𝑛𝑙𝑜 × 𝑅𝑒𝑖𝑘𝑎 — A Quiet Rebellion, Built Together.

We didn’t just design Menlo’s identity.
We helped invent its voice, its rhythm, its soul—shoulder to shoulder with the engineers, dreamers, and rebels behind it.

Context
Menlo didn’t come to us with a brief. They came with a belief:
That AI doesn’t have to be locked up behind corporate walls. That it can be playful, transparent, unfinished—in the best way. That the future of tech isn’t sterile—it’s human, modular, and open to everyone with a curious mind.

Challenge
We weren’t designing a façade. We were shaping an interface between ideas and people.
Menlo had to feel smart, without sounding superior.
Experimental, but never chaotic.
A brand that could speak to 𝑙𝑜𝑔𝑖𝑐-𝑑𝑟𝑖𝑣𝑒𝑛 minds and 𝑓𝑟𝑒𝑒-𝑠𝑝𝑖𝑟𝑖𝑡𝑒𝑑 thinkers alike.

Strategy
We built a grid system rooted in pixel logic—modular, systematic, open-ended.
A pixel grid that echoes retro computation.
A logotype engineered with character.
A color palette that resisted the usual tech tropes.
And every visual element carries intent: to spark curiosity, not just recognition.

key Visual
Nothing here is ornamental. Every visual element is a piece of logic, a gesture of invitation. The UI flows like thought. The type moves with intention. The identity doesn’t perform—it participates.

This isn’t “us” designing “for” them.
This is us— 𝑀𝑒𝑛𝑙𝑜 × 𝑅𝑒𝑖𝑘𝑎 —building something together that we believe the world needs more of:

Tech that’s bold.
Design that’s alive.
A future that’s fearlessly open.

CREDIT

  • Agency/Creative: Reika
  • Article Title: Menlo Brand Identity and Web Design by Reika
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: HCMC
  • Market Region: Asia
  • Project Deliverables: 2D Design, Art Direction, Brand Design, Logo Design, Web Design
  • Industry: Technology
  • Keywords: Logo Design, Identity Design, Web Design, Open Futures

  • Credits:
    Design Agency: REIKA
    Brand Strategy: Mikhail Tuan Duong
    Art Lead: Dung Nguyen
    Project Manager: Grace Le
    Graphic Designer: Thuc Doan
    Graphic Designer: Hoang Anh Dang
    Graphic Designer: Han Harley
    Showcase Editor: Hoang Anh Dang
    Animation: Han Harley

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