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Menlo Brand Identity and Web Design by Reika

Menlo Brand Identity and Web Design by Reika

๐‘€๐‘’๐‘›๐‘™๐‘œ ร— ๐‘…๐‘’๐‘–๐‘˜๐‘Ž โ€” A Quiet Rebellion, Built Together.

We didnโ€™t just design Menloโ€™s identity.
We helped invent its voice, its rhythm, its soulโ€”shoulder to shoulder with the engineers, dreamers, and rebels behind it.

Context
Menlo didnโ€™t come to us with a brief. They came with a belief:
That AI doesnโ€™t have to be locked up behind corporate walls. That it can be playful, transparent, unfinishedโ€”in the best way. That the future of tech isnโ€™t sterileโ€”itโ€™s human, modular, and open to everyone with a curious mind.

Challenge
We werenโ€™t designing a faรงade. We were shaping an interface between ideas and people.
Menlo had to feel smart, without sounding superior.
Experimental, but never chaotic.
A brand that could speak to ๐‘™๐‘œ๐‘”๐‘–๐‘-๐‘‘๐‘Ÿ๐‘–๐‘ฃ๐‘’๐‘› minds and ๐‘“๐‘Ÿ๐‘’๐‘’-๐‘ ๐‘๐‘–๐‘Ÿ๐‘–๐‘ก๐‘’๐‘‘ thinkers alike.

Strategy
We built a grid system rooted in pixel logicโ€”modular, systematic, open-ended.
A pixel grid that echoes retro computation.
A logotype engineered with character.
A color palette that resisted the usual tech tropes.
And every visual element carries intent: to spark curiosity, not just recognition.

key Visual
Nothing here is ornamental. Every visual element is a piece of logic, a gesture of invitation. The UI flows like thought. The type moves with intention. The identity doesnโ€™t performโ€”it participates.

This isnโ€™t โ€œusโ€ designing โ€œforโ€ them.
This is usโ€” ๐‘€๐‘’๐‘›๐‘™๐‘œ ร— ๐‘…๐‘’๐‘–๐‘˜๐‘Ž โ€”building something together that we believe the world needs more of:

Tech thatโ€™s bold.
Design thatโ€™s alive.
A future thatโ€™s fearlessly open.

CREDIT

  • Agency/Creative: Reika
  • Article Title: Menlo Brand Identity and Web Design by Reika
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: HCMC
  • Market Region: Asia
  • Project Deliverables: 2D Design, Art Direction, Brand Design, Logo Design, Web Design
  • Industry: Technology
  • Keywords: Logo Design, Identity Design, Web Design, Open Futures

  • Credits:
    Design Agency: REIKA
    Brand Strategy: Mikhail Tuan Duong
    Art Lead: Dung Nguyen
    Project Manager: Grace Le
    Graphic Designer: Thuc Doan
    Graphic Designer: Hoang Anh Dang
    Graphic Designer: Han Harley
    Showcase Editor: Hoang Anh Dang
    Animation: Han Harley

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