๐๐๐๐๐ ร ๐ ๐๐๐๐ โ A Quiet Rebellion, Built Together.
We didnโt just design Menloโs identity.
We helped invent its voice, its rhythm, its soulโshoulder to shoulder with the engineers, dreamers, and rebels behind it.
Context
Menlo didnโt come to us with a brief. They came with a belief:
That AI doesnโt have to be locked up behind corporate walls. That it can be playful, transparent, unfinishedโin the best way. That the future of tech isnโt sterileโitโs human, modular, and open to everyone with a curious mind.
Challenge
We werenโt designing a faรงade. We were shaping an interface between ideas and people.
Menlo had to feel smart, without sounding superior.
Experimental, but never chaotic.
A brand that could speak to ๐๐๐๐๐-๐๐๐๐ฃ๐๐ minds and ๐๐๐๐-๐ ๐๐๐๐๐ก๐๐ thinkers alike.
Strategy
We built a grid system rooted in pixel logicโmodular, systematic, open-ended.
A pixel grid that echoes retro computation.
A logotype engineered with character.
A color palette that resisted the usual tech tropes.
And every visual element carries intent: to spark curiosity, not just recognition.
key Visual
Nothing here is ornamental. Every visual element is a piece of logic, a gesture of invitation. The UI flows like thought. The type moves with intention. The identity doesnโt performโit participates.
This isnโt โusโ designing โforโ them.
This is usโ ๐๐๐๐๐ ร ๐
๐๐๐๐ โbuilding something together that we believe the world needs more of:
Tech thatโs bold.
Design thatโs alive.
A future thatโs fearlessly open.









CREDIT
- Agency/Creative: Reika
- Article Title: Menlo Brand Identity and Web Design by Reika
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: HCMC
- Market Region: Asia
- Project Deliverables: 2D Design, Art Direction, Brand Design, Logo Design, Web Design
- Industry: Technology
- Keywords: Logo Design, Identity Design, Web Design, Open Futures
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Credits:
Design Agency: REIKA
Brand Strategy: Mikhail Tuan Duong
Art Lead: Dung Nguyen
Project Manager: Grace Le
Graphic Designer: Thuc Doan
Graphic Designer: Hoang Anh Dang
Graphic Designer: Han Harley
Showcase Editor: Hoang Anh Dang
Animation: Han Harley