Located in the bustling heart of Lima, Peru, Perlube stands as a beacon of innovation and leadership within the automotive industry. As the foremost company driving the growth of businesses through a robust network of industry partners, we are renowned for our unwavering commitment to technological advancement and the development of cutting-edge business solutions. At Perlube, we firmly believe in the transformative power of people and teamwork, viewing them as integral components of our sustained success.
At the core of our ethos is a steadfast commitment to delivering unprecedented customer experiences. We adopt a holistic approach to understanding and addressing the unique challenges our clients face, ensuring that each solution we offer is meticulously tailored to optimise performance, efficiency, and sustainability. Our customer-centric focus extends beyond mere transactions; it embodies a long-term commitment to forging lasting partnerships based on trust, reliability, and mutual success.
Perlube’s visual identity is a testament to our unwavering dedication to excellence and innovation. Since our inception, we have recognised the fundamental role of visual branding in conveying our values, aspirations, and commitment to quality. Our logo, with its sleek design and modern aesthetics, symbolises our forward-looking approach and serves as a visual anchor for our brand presence. Every element of our visual identity, from colour schemes to typography, is meticulously crafted to resonate with our target audience and position Perlube as a trailblazer within the industry.
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CREDIT
- Agency/Creative: Mengana Estudio
- Article Title: Mengana Estudio Redefines Perlube’s Visual Identity in Lima’s Automotive Hub
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Peru
- Agency/Creative City: Peru
- Market Region: South America
- Project Deliverables: Advertising, Brand Design, Brand Identity, Branding, Creative Direction, Logo Design
- Industry: Transport
- Keywords: vehicles, oil vehicles, car, transport, perlube, vehicles peru, mobile
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Credits:
Art Creative Director: Pam Estares
Art Director and Designer: Alvaro Caparó