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Melty! Creative Ice Cream Branding and Packaging

Melty! Creative Ice Cream Branding and Packaging

Melty, a newly opened ice cream shop based in central Belgium, has set out on a quest to tempt taste buds and create an amazing frozen treat experience. This business not only promotes direct-to-consumer marketing but also supermarket distribution, creating a dual path to pleasure. The creation of a hospitable and welcoming brand aura is our first priority. This aura should be weaved into every aspect of the business, from the logo’s core to the subtleties of packaging and numerous brand elements.

Similar to the process of creating the ideal ice cream scoop, the creation of the logo was a labor of love. The happy and nostalgic experience of melting ice cream was carefully envisioned. An air of playfulness and emancipation was achieved by the careful balancing of soft, rounded outlines and abstract shapes. This sentiment beautifully permeates our packaging, which draws inspiration from the logo. The package emanates a contagious optimism, easily matching with our intended brand ambiance. It embraces an effervescent palette of hues and is animated by fanciful graphics showing a variety of ice cream spheres, each encasing a unique taste.

Furthermore, Melty’s ethos and dedication to innovation are inextricably linked. Our artistic experiments go beyond the bounds of conventional ice cream design to explore unexplored waters. We are determined to consistently surprise and please our devoted customers, whether it be through interactive in-store displays or partnerships with regional artists for limited-edition packaging releases. This strategy not only reflects our passion for the arts but also strengthens the brand’s reputation as a symbol of immersive gustatory experiences.

CREDIT

  • Agency/Creative: Bachir Bachchar
  • Article Title: Melty! Creative Ice Cream Branding and Packaging
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Arab Emirates
  • Agency/Creative City: Dubai
  • Market Region: Europe, Middle East
  • Project Deliverables: 2D Design, 3D Design, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Character Design, Logo Design, Packaging Design, Packaging Guidelines, Pattern Design, Web Design
  • Format: Bag, Box, Cup, Jar, Sachet, Sleeve, Tag, Tube
  • Industry: Food/Beverage
  • Keywords: ice cream, ice cream packaging, packaging design, Belgium, united Arab of emirates, character design,

  • Credits:
    Creative Agency: LightGray Studio.

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