The concept behind the brand refers to different Mayan beliefs about the sacred tree called ceiba or yaxché.
The ancient Mayans believed that the mythical tree represented the three planes of the cosmos: the roots corresponded to the underworld, the center of the tree, the trunk, represented the earth, finally the branches traced the route to heaven.
Symmetry is one of the main graphic representations that the Mayans used, therefore the shape of the logo can be seen as roots or branches, it is important to understand it in any orientation.
Another of the Mayan beliefs was that the earth needed supports or columns to connect it with the sky, and that energy flowed through their branches and spread into the sky. This continuous movement is represented with waves that flow and become the branches in the tree design.
The Chilam Balam de Chumayel, an ancient Mayan document, records healing rites in which the gods of the Mayan worldview were represented by colored ceiba trees; yellow, green, red and black. The ancient healing rites they were usually carried out using the leaves or fruits of sacred trees.
CREDIT
- Agency/Creative: Melisa Strada
- Article Title: Melisa Strada Branding and Logo Design Made for Local Mexican Furniture Brand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Strategy, Branding
- Industry: Retail
- Keywords: furniture, mexican brand, branding, logo design
