” “Forever Young”, is a wine packaging concept, based on a Bob Dylan song.The impression was to augment the nostalgia associated with the rather legendary singer, Bob Dylan’s, extremely renowned song, “Forever Young”. Research is evidence of the properties of a chemical present in red wine, known as resveratrol, which indeed possesses anti-ageing properties, thereby making the consumer of the wine, “Forever Young”.The packaging is a remembrance of the song and the benefits of its consumption thereby making it unique and a precious collectible.”
CREDIT
- Agency/Creative: Mehr Singh
- Article Title: Mehr Singh – Forever Young (concept)
- Project Type: Packaging
- Substrate: Glass
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