Project Overview: Mehr Giah, a trusted and established name in the Iranian market for over 13 years, is synonymous with premium-quality herbal teas. In a bold and strategic initiative, the brand partnered with Zigma8 | 360° Creative Communications to revamp its visual and verbal identity. This transformation was aimed at reinvigorating the brand’s domestic market presence while positioning it for significant growth in international markets.

Innovative Approach: The central challenge was to craft a brand identity that resonated globally while honoring its deep cultural roots. Zigma8, a creative agency celebrated for its 70+ international awards, met this challenge head-on. The agency developed a groundbreaking design concept, blending contemporary aesthetics with the timeless charm of Iranian art. Each tea package featured a distinctive full-figure human illustration, where the head showcased an alluring representation of the herbs used in the tea blend, while the body was adorned with intricate patterns inspired by Iranian miniature paintings.

Cultural Integration: Beyond its striking visuals, the redesign encapsulated the essence and benefits of each tea blend through symbolic and artistic elements. The human figures on the packaging embodied the spirit and attributes of the herbal compositions, creating a narrative that was as engaging as it was informative. A modern twist was added with QR codes, enabling customers to access a dynamic digital experience that enriched their interaction with the brand. This integration of traditional artistry and cutting-edge technology set the packaging apart in both domestic and international markets.

Market Impact: The reimagined packaging achieved more than aesthetic appeal—it opened doors to international markets and attracted investors from regions such as the UAE, Oman, USA, Canada, Europe, Armenia, and Iraq. This project exemplified Zigma8’s ability to combine art, culture, and strategic marketing to deliver designs that transcend cultural and geographical boundaries, setting a new benchmark for creative excellence in the industry.