Mechanic Visual Identity System
The mechanic develops three areas of business: the sale of elevator equipment, installation and service. The comfort and safety of passengers depend on the quality of provided services.
The idea of identity is that any visual communication is a building. For example, a business card can be a cottage, and a website with a lot of pages can be a skyscraper. The human factor is behind any mechanics from design to operation. This is reflected in the naming and logo. A logo is an elevator that is responsible for transporting text.
A dynamic identity system is transformed under any media, which gives variability in communication with clients. Monochrome colors accentuate business style. Color images show the interaction of elevator equipment with people.
Mechanic font is an essential element of brand identity. It embodies reliability, manufacturability, and belonging to mechanics. The font enhances brand recognition and looks great in the case set. In a large size, the letters look like a streamlined mechanism.
Such identification is able to solve the company’s business tasks and looks preferable to competitors. It demonstrates the service sector and at the same time saves austerity and meets the high standards of the company.
- Design Agency: Cherkasov design
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Mechanic Visual Identity System
- Brand / Project Name: Mechanic. Elevator equipment
- External Design Credits: Art-direction, designer Alexander Cherkasov. Motion-designer Ekaterina Kholod. Photographer Anatoly Karpov. 3D visualisation Pavel Gubin, Dmitry Frolov
- Strategic Deliverables: Brand Strategy
- Design Deliverables: Brand Identity, Identity System, Brand Creation, Graphic Design, Brand Digital Design
- Service Brand Application: Print Advertising, Print Promotion, Print Stationery, Website
- Location: Russia
- Market Country: Multiple Countries
- Market Region: Multiple Regions
- Project Keywords: Brand, visual identity system, dynamic identity, corporate identity, logo, graphic design, typography, minimal, black, mechanic, lift, elevator, escalator
- Industry Category: Construction