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Mec Gloves Packaging

Mec Gloves Packaging

One of the biggest problems with MEC’s glove category was packaging damage from shopper’s interaction. Customers often find themselves in an awkward handcuffed situation when trying on the product. The new design improves this shopping experience, allowing shoppers to try on the product with ease. The simple structure update solves an age old problem in the gloves category; furthermore, the design reduces cost, making this update a big win for MEC.

 

CREDIT

  • Design Agency: Andrew Zo
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Mec Gloves Packaging
  • Brand / Project Name: MEC gloves packaging
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design, Structural Design
  • Location: Canada
  • Market Country: Canada
  • Market Region: North America
  • Product Category: Fashion
  • Consumer Packaging Format: Tag
  • Consumer Substrate / Material: Pulp Paper, card stock

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