Winwin Lounge is a prepackaged food brand. It is invested by CP Group—one of the leading agriculture companies in the world, relying on its powerful food supply chain, this ensured Winwin Lounge’s reliable food resource. The goal was to provide a creative way for consumers to conveniently enjoy high-quality food.
This project chose the element book as the foundation was because reading a good book can relax you, it can take you on a journey, which you get to see the world through the writer’s eyes, you get to experience something different without stepping a foot outside of your room. Through reading, your mind travels. Same thing as enjoying a good meal, that’s when your tastebuds travel. This was how the concept of a foodbook came into the picture. Winwin Lounge wishes to bring the whole world’s flavor to you by inviting you on a tasty voyage through foodbooks. By opening this book, you also open a portal to the world, where you can savor all kinds of deliciousness.
- Agency/Creative: RONG Design
- Article Title: Meaningful Meal Experience Through Simple and Innovative Design by RONG Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: China
- Market Region: Asia
- Project Deliverables: Brand Naming, Brand Strategy, Branding, Illustration, Packaging Design, Research, Structural Design
- Format: Box
- Substrate: Pulp Fibre