The packaging of Mê Hội An coffee by Gạch Creative is not just a simple product, but also a work of art, a way to connect with the spiritual experiences and culture of the ancient town of Hội An. With a delicate combination of images, colors, and creative ideas, this packaging not only looks beautiful but also conveys a profound message about the origin and process of making coffee.
Every detail on the packaging is meticulously cared for, from the images of coffee farmers picking coffee beans to the lush green coffee branches. The characteristic brown and yellow colors of Hội An, along with deep shades like the brown of roasted coffee beans, create a harmonious blend that evokes a sense of intimacy and warmth like a sunny morning on the ancient stone streets of Hội An.
Particularly, Gạch Creative’s dedication of time and effort to research and refine every detail of the product demonstrates respect and passion for the origin and production process of coffee. From selecting the ingredients to the design process, each step is carried out with care and meticulousness, akin to how a dedicated farmer nurtures their coffee trees.
The packaging of Mê Hội An coffee by Gạch Creative is not just a part of the product, but also a bridge between consumers and the land, and the profession from which this coffee originates. When you hold a package of Mê Hội An coffee in your hand, you are not just a coffee drinker but also someone who undergoes a meaningful spiritual journey from this beautiful ancient town. That is the special point and value that Gạch Creative brings to its product.
CREDIT
- Agency/Creative: Gạch Creative
- Article Title: Me HoiAn Packaging Design and Visual Identity Designed by Gạch Creative
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Gạch Creative
- Market Region: Asia
- Project Deliverables: Advertising, Brand Architecture, Brand Design, Brand Identity, Packaging Design, Packaging Guidelines, Visualisation
- Industry: Food/Beverage
- Keywords: Brand identity, Packaging design, Brand Design
-
Credits:
Designer: Nguyễn Trần Tiến