Mayday brings inspiration to the sauce sector with the launch of new brands, Inspired Dining and Inspired Vegan. Our aim at Mayday was to make a brand that would reference the founders farming heritage and make a difference within an often prescriptive sector. Creating a contemporary ingredients ‘landscape’ for the Inspired Dining range and a distinctive ‘veggie box’ device for Inspired Vegan, enabled us to establish a flexible, relevant and ownable system for the brands, as well as ensuring easy brand expansion in the future.
CREDIT
- Agency/Creative: Mayday
- Article Title: Mayday designs new sauce range for Inspired Dining
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Research, Tone of Voice
- Format: Box, Jar, Pouch, Tag
- Substrate: Glass, Glass Jar, Plastic, Pulp Board, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
