Background: May Foods is a multi-country operating company, with more than 2000 employees, focusing in hot beverages, namely tea and coffee. The company produces and markets 4 tea brands (RICHARD, Curtis, Mayskiy, Lisma) and 1 coffee brand (Coffesso).  The brands are represented in more than 25 countries nowadays.
Richard is the flagship brand of May Foods for international markets based on traditional English tea culture values.
Richard Royal Tea collection is a black, green and herbal teas from the best plantations all over the world. All the blends are made in the traditional English style, but each with a dainty touch: combining various teas, aromatic herbs and spices helps a tea blend to deliver all the shades of royal taste.
The English tea-party is one of the most famous ceremonies. In Great Britain, it’s a symbol of equal importance to the Royal Family, the Tower of London or Old Father Thames himself. In Great Britain tea is traditionally drunk with milk or lemon.
150 years ago the dense, strong, amber-golden drink was available exclusively to the nobility. Nowadays, though, tea is known and beloved in all countries. It didn’t just become popular – it became the drink of choice for millions. The English are the trend-setters here, but all around the globe people know how people drink tea in England

Key point: The strong portfolio of premium gift tea packaging needs a continuos production of new ideas, new concepts, in order to keep alive. The creative study will develop a new line for the Duty Free market.

The project: for this solution we started from the refined and elegant style of the brand language working on a tin packaging with classic features. On this basis we have created three different patterns that imaginatively interpret the atmosphere of the different varieties of tea. The final goal achieved is that of a very solid and compact range capable at the same time of expressing the multiplicity of tastes within it.