Maxx is a young mobile accessory and consumer electronics company with new-age products across a vast bouquet of lifestyle accessories. But they were hugely lacking in brand design to make the consumer impact.

The need for a holistic #brand identity is critical for business succes in a #wearables category. It’s a highly competitive category with even higher levels of clutter and deeply entrenched brand exposures- with over 35 big/ small brands trying to grab eye balls.
And as we often say: #packagedesign is the brand identity on the shelf.

For us the challenge at MAXX was to find the right balance between the excellent story of the product and an accessible broad product appeal. Bold typography, beautiful products, bold colours and clear USP makes this packaging stand out on the shelves.

We started with their complete brand identity through strategic visual design to bring alive their belief in the fusion of simplicity, boldness, product USPs and photography.

Smart, Confident, Challenger, Bold, Simple.
Speaks our own mind with a strong sense of conviction. Young, aspirational, casual, fun, vibrant, and witty. Yet international, smart and sincere.

We did the packaging for smart watches, earpods and neckbands. The use of bold colours and typography kept everything in sync.

We used photography smartly with sharp closeups to drive the attention of the customers along with bold colours that stand out on the shelves.

The first sight of our simple, bold packaging brought smiles on the faces of unassuming buyers making them fall-in-love with the new refreshed look of Maxx.