MAXELLO Layered Cake is a signature product of the renowned confectionery brand Maxello, proudly owned by Koning since its establishment in 2018. The brand has gained widespread recognition for its premium product lineup, with the Layered Cake standing out as one of its most beloved offerings.

To keep pace with the ever-changing and highly competitive global market, Koning took a strategic step by redesigning some of its products. This initiative aimed to create a unified and cohesive message that resonates with customers worldwide while maintaining its leading position in an expanding market.

The success of MAXELLO Layered Cake lies in its unwavering commitment to clear and meaningful values that truly connect with its audience. The redesign was part of this commitment, crafted to address the challenge of combining indulgent taste with a focus on health. The new design reflects a fresh perspective, featuring a vibrant, dynamic, and simple aesthetic that symbolizes movement and vitality, emphasizing the idea that an active lifestyle and good health are integral to a fulfilling life.

MAXELLO embodies the natural and captivating essence of life, presenting an eye-catching appeal that enriches the user experience. The new product design breaks away from conventional norms, delivering an innovative concept that elevates the brand’s value through visually striking elements. This redesign not only enhances the joy of savoring the product but also represents a philosophy of offering a well-rounded experience that combines exceptional quality with unique charm. MAXELLO Layered Cake continues to be the perfect choice for dessert enthusiasts seeking a delightful and wholesome treat.