Carme’ is more than just a pizzeria. It’s a return to the origins — a tribute to ancient knowledge, the aromas of home cooking, and the warmth of a pizza made with love, just like mamma used to make.

The payoff “La pizza come una volta” tells a story of simplicity, authenticity, and deep respect for tradition.

At the heart of the brand identity is Carme’: the face of a beautiful, strong, and reassuring woman. Her features echo popular icons of the past, reimagined with clean, modern lines. Her large eyes, proud gaze, and wheat-shaped earrings evoke the land, labor, femininity, and craftsmanship.

She recalls the mother, the grandmother, the woman of Southern Italy who kneads by hand and welcomes with heart. A face that blends memory and modernity — just like a pizza that connects past and present.

The choice of black and white conveys elegance, clarity, and restraint, allowing the brand to stand out in a visually crowded world. The red comma following “Carme’” is not just decorative: it symbolizes passion, warmth, and flavor. It also visually hints at the dropped accent in the name, adding rhythm and personality to the brand.

The illustration combines retro charm with contemporary design, striking a balance between tradition and modern aesthetics. This style appeals to those who value authenticity, as well as to a younger audience drawn to quality and visual detail.

Each pizza is made with honest dough and time-honored recipes, served with care, attention, and a modern touch.

The entire visual and verbal language is crafted to offer a warm, sincere, and memorable experience — just like enjoying pizza at home, in good company.