Mavroudis Corfu Family – Mavroudis Gourmet Olive Oil
Brief: The main concept for our package design was to incorporate the design and feel of a ‘country’ styled theme into an advanced packaging material that was used to ensure the products quality.
Target group: Gastronomy lovers and higher quality Greek product enthusiasts.
Design approach and concept: For this design we used a slightly different approach than the usual, our main matter of inspiration was the traditional baskets that the locals used to collect the fruits and herbs into, also we wanted to highlight the tense and freshness of the products and in order to achieve that we brought the fruits and herbs to the front making the stand out. For the colour pallete we choose earthy tones which complement and calls attention to our product.
Deliverables: Study and design.
CREDIT
- Agency/Creative: Smooth media
- Article Title: Mavroudis Corfu Family Gourmet Olive Oil Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Research
- Format: Tin
- Substrate: Metal
