Mauro is the creator and teacher of an English course. With a unique methodology, he combines learning with fun, proving that the two can (and should) go together. Mauro also offers customized private lessons.

The project was completed in four stages, with step by step approval. The brand strategy was defined from the unique way he does business, considering his purpose, business model, values, target audience, personas, personality, visual and verbal identity. The strategic objectives were defined and how to achieve them through design. To define the visual identity of the brand, seven different versions of stylescapes were made considering Mauro’s students feedbacks.

With the strategic research, stylescapes and visual research at hand, the visual conception was defined. A bull was chosen as a symbol to the brand’s visual identification. Its posture should be both friendly and imposing. Intense blue contrasting with black and white were the colors chosen. For photography, the goal was to find images related to study: the ideia of modern was combined with gadgets, like cell phones and notebooks. The need of finding new clientes also led Mauro to invest in a website. The project was developed together, considering the user’s journey through the webpages. In total, 19 tabs were also adapted for the mobile version.

With the new visual identity and website, Mauro hopes to increase the conversion of his leads, maximizing the growth of his business. The complete project lasted three months and included Mauro’s participation in the design of the brand.