Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Matchaya Branding by Fable Design Studio

Matchaya Branding by Fable Design Studio

At the end of 2018, we were approached to rebrand Matchaya. The intent was to consolidate all operations in both booths into a large concept store. The space would be almost three times the original size, serving up hot food and a wider range of items from a newly-expanded menu that stemmed from years of R&D.

The new identity for Matchaya takes inspiration from the notion of a Japanese monshō (紋章), a decorative and identity for Japanese individuals or families. Embedded within the key monshō of Matchaya, is the word “茶” (tea), synonymous with Matchaya’s Japanese name “抹茶屋” (House of Tea).

CREDIT

  • Agency/Creative: Fable
  • Article Title: Matchaya Branding by Fable Design Studio
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Singapore
  • Market Region: Asia
  • Project Deliverables: Brand Architecture, Brand Design, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Product Architecture, Research, Tone of Voice
  • Industry: Food/Beverage

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0