To help make matcha feel more approachable, Sergio Laskin designed Matcha88 with a packaging system that’s joyful and whimsical. The main goal of this specific packaging style was to allow the matcha product to break free from the traditional tea market and become more accessible.
Branding, packaging, e-commerce store and visual content for Tokyo based brand Matcha88. A brand that seeks to not only spread the joy of enjoying Matcha worldwide but also to rejuvenate the image of Matcha as something that can be enjoyed outside of a traditional tea ceremony and in many other delectable forms.
Did you know that the 88th day of spring in the Japanese lunar calendar, also known as Hachijuu Hachiya is considered the most auspicious day to commence the tea harvest?
Traditional Japanese folklore has it that tea picked on this special day is not only specially tasty but also grants the drinker good luck and happiness.
Growing up Japanese, our founders were introduced to Matcha through the traditional Japanese tea ceremony from an early age.
In fact, it was their first-hand experience of enjoying this simple local beverage that inspired them to share the wonders of Matcha beyond the shores of Japan.
At the same time, they also understood this could be a challenge if people still clung to the traditional mindset that Matcha is only appreciated during formal tea ceremonies or associate it only with its bitter aftertaste.
Thankfully, after much research, development and help from local tea experts and partners, Matcha88 was born.
A brand that seeks to not only spread the joy of enjoying Matcha worldwide but also to rejuvenate the image of Matcha as something that can be enjoyed outside of a traditional tea ceremony and in many other delectable forms.
- Agency/Creative: Sergio Laskin Agency
- Article Title: Matcha88 Branding and Packaging Design by Sergio Laskin Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: New york
- Market Region: Asia, North America
- Project Deliverables: Advertising Photography, Art Direction, Brand Design, Logo Design, Packaging Design, Product Photography
- Format: Pouch, Tube
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Matcha, Branding, Packaging, E-Commerce
Art director: Sergio Laskin