Hello Sunshine. こんにちは、明るくて元気な日! A feel-good fusion of Japan and Jamaica, introducing The Matchat Yaad Ginger Refresher.

The Matcha Yaad, a drinks startup, was born in Jamaica, developed in Japan, and is now making its name in the UK. The founder, Monique Farquharson, has a passion for all things Matcha—and the naturally uplifting Caribbean lifestyle—which inspired our bold brand expression and packaging design.

After discovering her love for Matcha, Monique decided to visit Japan to delve deeper into the world of Matcha. Her first stop was Okinawa, a globally renowned blue zone known for its longevity and happiness. Here, she experienced a more relaxed Japanese lifestyle that reminded her of her homeland, Jamaica, both blessed with abundant seas and sunshine and, most importantly, warm and joyful people.

By carefully blending the cultural image of Japan and the two places (Okinawa and Jamaica) that are so close to Monique’s heart, we bring this design to life, supporting her vision of introducing an Okinawan-Jamaican mindset and lifestyle to more people, helping them feel happier, healthier, and live better through an iconic Japanese product with a Jamaican twist.

A horizontal ‘scrolling’ design takes inspiration from Asian calligraphy and painting formats, combined with Jamaican and island-inspired graphic elements and colour scheme. This creates a fun and intriguing canvas for displaying information, sparking curiosity while balancing functionality. Pick it, spin it, shake it, and enjoy it—that’s the experience!