MastihaShop Enosis

MastihaShop Enosis

The Challenge:
The Chios Mastiha Growers Association called us in to design a mastic liqueur that belongs to their MastihaShop brand. The liqueur’s main ingredient is mastic resin; a substance produced by the mastic tree and is a staple to the culinary tradition of Chios.

Locally distilled alcoholic beverages are part of each locations tradition and in combination with the fact that the main ingredient is mastic resin, the product needed to clearly communicate the fact that it is locally made by the union of mastic producers in Chios.

The Concept:
Enosis is Greek for union. People under the same spirit, the same beliefs and care, gathered, inspired and created a unique spirit. The original mastiha liqueur. Chios mastiha, this unique resin gifted with a distinctive flavor and aroma, traveled through time as a special ingredient of the Mediterranean nutrition. Chios mastiha transforms into a Growers’ Spirit, which is not just a distillation, it is a whole theory, uniting faith, labor, know-how and originality.

The Design:
To communicate the above concept and bring those characteristics that form the product to the forefront, we proceeded to design the identity system. We firstly created the typographic logo “ENOSIS” to always work on a white background, a color synonymous with purity and iconic to the imagery inspired by Greece. As a secondary graphic we decided to use calligraphic typography with an abundance of cursive elements, that reinforces the traditional aspect of the product, while synthesizing a distinct brand identity. As a final touch, we used the Chios Mastiha Growers Association logo as a seal of approval, and placed it in such manner on the packaging, above the elements.

The packaging, following the above decisions, features exclusively white labels and capusles, adorned with the above elements. A transparent glass bottle allows the viewer to clearly inspect the translucent product and its supreme quality.

CREDIT

  • Agency/Creative: Antonia Skaraki
  • Article Title: MastihaShop Enosis
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Substrate: Glass, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: Mastic Resin Liqueur Packaging Design

  • Credits:
    Creative Director: Antonia Skaraki

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