Extensive rebranding for a special wooden constructions and furniture company. We started the project redesigning the logotype, which escorted by a new slogan and developed with a variety of corporate identity applications. The logo is a delicate digraph of the composing words (M & W), designed to signify brand’s tradition and undeniable prestige. The development of the corporate identity based on blue and red color tones, such as to communicate a combination of stability and energy. In total, images and words support the message MASTERWOOD: masterpieces made by wood.
CREDIT
- Agency/Creative: Cursor Design Studio
- Article Title: Masterwood by Cursor Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design
- Industry: Manufacturing
- Keywords: wooden, branding, identity, logotype, logodesign, CursorDesign, CursorDesignStudio, symbol, icon, Typography, Visualidentity, furniture, constructions, corporate, wood, monogram, masterwood, masterpice
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
