In vietnam, masterise homes is one of the top largest real estate corporations, is a member company of masterise group, formerly known as thao dien – thao dien investment joint stock company. Masterise homes is marked with real estate projects branded masteri, millennium & m-one. Masterise homes will manage and development of all of masterise group’s residential real estate brands.
The scope of our work here is to build a brand visual identity system based on the brand’s current logo, typeface and colors. By developed from the shape of the logo masterise homes, we have created a flexible brand visual across all masterise homes branding – masterise group applications.
Brand visual creates a flexible pattern system, expressing the spirit of the brand, conveying dynamism, developing as a skyline with alternating buildings.
Brand visuals system is arranged in a detailed grid system, creating the right scale for all types of application layouts on the brand’s designs.
The logo’s lines are repeated in the identity system throughout, the brand colors are always clearly displayed with 3 characteristic colors, creating a continuous recognition for the entire brand visual.
Key visual is designed based on the idea of wanting to build a logo symbol as the center, rise between buildings, 3d technology will make the buildings luxurious and create a sense of development. This artistic orientation is consistent with the real estate business model of masterise homes, making it easier for viewers to access the brand’s identity image.
This key visual is flexibly applied to the publications of the brand such as the main image of the website, billboard, banner, poster. Gives the brand an image of authority, worthy of a leading real estate company in vietnam.
The visual animation in the presentation help convey the image of brand visual more vividly, help viewers feel the dynamic image of a transforming real estate brand and position themselves as top 1 in real estate. Add a message of worthy experience and draw on the endless skyline created by the buildings of masterise homes.
- Agency/Creative: InSpace Creative
- Article Title: Masterise Homes Visual Identity by InSpace Creative
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Vietnam
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Identity System
- Industry: Real Estate
- Keywords: Branding, Visual Identity, Real Estate, InSpace