Mass Market Beer Label Design by Unblvbl
The WOLFS Brewery was someday an experimental brewery, but today the results of its experiments can be seen almost in the all supermarkets in the country. However, this doesn’t prevent brewers from following their fundamental traditions and values speaking about finding and creating new interesting and bright products.
VOLCHOK beer represents a well balanced drink having a bright savor of old good hop. This is a light everyday lager for new generations of beer customers who have formed their preferences after the kraft revolution.
In design we tried to transfer the mood of American parties which are so familiar to us thanks to a whole bunch of Hollywood films about the young life.
Vintage lettering, and a bright color gamut are intended to create a mood of youth, and carefree happiness. A kind of mood when you can party until the morning like some sort of a whirligig, when nothing can stop you.
- Design Agency: Unblvbl Branding Agency
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Mass Market Beer Label Design by Unblvbl
- Brand / Project Name: Volchok
- External Design Credits: Client - Wolfs Brewery http://www.wolfsbrewery.ru/, Agency - Unblvbl http://unblvbl.ru/, Designer - Alena Orlova https://www.instagram.com/aleagle_5/, Designer - Anna Garanicheva https://www.instagram.com/g.anna.a/, Art-Director - Timur Saberov https://www.instagram.com/timurmr/, Lettering - Vlada Ruzhitskaya https://www.instagram.com/rvvlada/
- Strategic Deliverables: Product Architecture
- Design Deliverables: Packaging Design, Photography, Branding, Graphic Design
- Location: Russia
- Market Country: Russia
- Market Region: Europe
- Product Category: Beer & Cider
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass Bottle