The WOLFS Brewery was someday an experimental brewery, but today the results of its experiments can be seen almost in the all supermarkets in the country. However, this doesn’t prevent brewers from following their fundamental traditions and values speaking about finding and creating new interesting and bright products.
VOLCHOK beer represents a well balanced drink having a bright savor of old good hop. This is a light everyday lager for new generations of beer customers who have formed their preferences after the kraft revolution.
In design we tried to transfer the mood of American parties which are so familiar to us thanks to a whole bunch of Hollywood films about the young life.
Vintage lettering, and a bright color gamut are intended to create a mood of youth, and carefree happiness. A kind of mood when you can party until the morning like some sort of a whirligig, when nothing can stop you.
CREDIT
- Agency/Creative: Unblvbl Branding Agency
- Article Title: Mass Market Beer Label Design by Unblvbl
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design, Photography, Product Architecture
- Format: Bottle
- Substrate: Glass Bottle
