Mason Coffee Solutions is a company that provides “Coffee Solutions” for Coffee owners mostly in HCMC. Brand purpose: Like things that can be easily applied.
Become a trusted partner providing effective coffee solution packages with excellent service for the HoReCa market and stand among the top 5 largest coffee solution providers in Vietnam.
The client wants us to be freeway in creative and provide design concept solutions, which can help them stand out in the market, we suggested some concepts, from an organic look to local specialty, and we got things done with minimal and bold looks, because there packaging almost sale as B2B so I sugges the strategy for packaging that enhance their value while maintaining affordability, easy memorize and easy to find the coffee bag with various type of roasted bean in scenario the barista looking for it. Coffee packaging plays a crucial role in the identity cause roasted beans are the main products with various types of roasted beans mixed and weighed for different purposes. The company also provides brewing equipment that package design needed.
The logo design is Mason by name, with the linking between M and A, the special character is the O of Mason with double O. Mason Coffee Solutions provide four services include: Roasted coffee beans: Arabica/ Robusta/ Combination), Staff training ( Customer services/ Barista skills), Marketing execution: (Design/ Content/ Social media planning/ advertising) Brewing equipments and coffee machine.
CREDIT
- Agency/Creative: Stilldio Design
- Article Title: Mason Coffee Solutions Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Creation, Brand Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Coffee
-
Credits:
Creative Agency: Stilldio Design