Almighty make delicious drinks with organic produce. Since entering the market, they’ve built a loyal fanbase for their bottled blends of fruit and veg. With their ambition to broaden their range of drinks and launch into crowded supermarket shelves, they needed to be more than just a list of ingredients on a label. They approached us to design a bespoke bottle to launch alongside a brand refresh including a new range of sparkling waters, and a bold brand icon that represents the power of organic goodness. The bottle references the ridges of an old-school juicer, connecting the product to its down-to-earth origins and giving the brand a distinctive form on shelf.
CREDIT
- Agency/Creative: marx design
- Article Title: Marx Design Design Almighty Organic Rebrand and Bottle Design
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Graphic Design, Identity System, Packaging Design, Photography, Rebranding, Research
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
