The project involves creating a label design for a wine brand named “Martha’s Vineyard Estate.” The client’s brief emphasizes a dual objective: the label should exude classiness to encourage people to view the bottle as a wedding souvenir, and it should also possess an interesting appeal that makes it suitable for a day at the beach. The wine range includes Chardonnay, Cabernet Sauvignon, Rose, Red Blend, and Brut/Champagne.

Key Objectives:

Classy Aesthetic: The label design must convey an elegant and sophisticated vibe, aligning with the notion of it being a wedding souvenir. Versatile Appeal: To make the bottle enticing for a day at the beach, the design should incorporate elements that evoke a sense of relaxation, fun, and coastal vibes. Wine Types Inclusion: The label should effectively distinguish between the various wine types—Chardonnay, Cabernet Sauvignon, Rose, Red Blend, and Brut/Champagne. Expansion to Packaging: Consider the scalability of the design to be adapted to packaging for a cohesive brand identity. Digital/Print Media Adaptation: The design needs to be adaptable to various digital and print media for comprehensive brand promotion.

Overall, the goal is to create a visually appealing, memorable, and versatile label design that not only suits the sophistication of a wedding setting but also resonates with the laid-back atmosphere of a beach day. The success criteria include positive consumer reception, potential use as a keepsake, and seamless integration across diverse brand touchpoints.