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Marsi Brand Positions Casa Madri as a Curated Expression of Legacy in Residential Design

Marsi Brand Positions Casa Madri as a Curated Expression of Legacy in Residential Design

Casa Madri

Casa Madri believes that an exceptional residence goes beyond concrete and glass structures. For them, a home should reflect the identity of its dweller, translating their values, achievements, and worldview. Rejecting standardization disguised as exclusivity, the brand refuses shortcuts and deliberately limits its projects, ensuring each one is unique.

Their clientele consists of discerning individuals who seek more than just a property—they desire a home that embodies their journey. They value bespoke architecture, impeccable finishes, and exclusive service, prioritizing authenticity and meaning.

Faced with this reality, Casa Madri recognized that its greatest challenge was not merely aesthetic but communicating intangible values: experience, care, and singularity. To stand out in the luxury real estate market, it positioned itself not as a traditional developer but as a curator of unique residences, where each project is a collaboration between architecture and identity.

Brand Expression
Its visual identity conveys sophistication without ostentation, balancing tradition and innovation. The typography, colors, and graphic elements reflect understated elegance and precision, aligned with the promise of delivering legacies, not just products.

Today, Casa Madri stands as a symbol of a new residential standard, where living is an act of expression and legacy. Every detail reinforces its commitment to transforming stories into spaces that transcend generations.

CREDIT

  • Agency/Creative: Marsi Brand
  • Article Title: Marsi Brand Positions Casa Madri as a Curated Expression of Legacy in Residential Design
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Governador Valadares
  • Market Region: South America
  • Project Deliverables: Art Direction, Brand Design, Brand Strategy, Brand Tone of Voice, Branding, Design
  • Industry: Construction
  • Keywords: architecture, visual identity, strategy, Madri, brand identity, brand strategy

  • Credits:
    Creative Director: Marcela Ribeiro
    Strategy: Letícia Marim

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